The Gastro Gnome Jax

Logo & Website Design

The Gastro Gnome Jax is a catering company owned and operated by chef Chris Irvin of Jacksonville, Florida. Chris needed a website to showcase everything he has to offer, as well as a logo and brand identity that communicates the bold-yet-classic flavors he brings to the table... ;-)

LOGO

The Gastro Gnome himself is the main feature of the logo. Aside from the text, everything is hand-drawn using Procreate and Adobe Fresco, then transferred to Illustrator for fine-tuning. I adjusted the position of the G in 'Gnome' to reduce the amount of space between text lines and fit with the G in Gastro.

Illustrative logo for The Gastro Gnome. A mustachio'd and bearded gnome face with eyes covered by a tall chef's hat sits next to the text "the Gastro Gnome", all on top of a long and narrow wood-grained cheese board.
TYPOGRAPHY
Rakkas, a font by Zeynep Akay
Rakkas is for Most Headings
LATO LIGHT, CAPITALIZED - FOR BUTTON LINKS AND SUCH
Lato regular for paragraphs. The quick brown fox jumped over the lazy dog, lorem ipsum, you know how it goes.
COLOR PALETTE
website
Live site: thegastrognomejax.com →
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